October 2006
New research presented in a recent Good Housekeeping article is proof that what we have known all along can now be shared with consumers. Discounters are misleading the consumer using two and three-ply yarns to get high thread count goods in their bedding sheet sets.
Shoppers all over the United States are bombarded with labels and sales pitches on high threadcount bed sheets. A new Good Housekeeping Institute study tested the fibers in bedsheet sets from such discounters as Wal-Mart, Linens n' Things, Bed Bath and Beyond, and Linen Source. The Good Housekeeping Institute is calling out retailers that mislabel high threadcount sheets.
The Good Housekeeping Institute discovered that certain brands inflate their threadcounts by adding plies. A ply is a strand of thread that is actually a combination of several smaller, twisted fibers. These twisted fibers make their bedsheet count seem much higher than it really is. Many large chains and discounters that advertise high threadcount on their packaging were actually overstating the count by up to three times that of the fabric inside.
Anyone who knows anything about fine linens and bedsheets will tell you that its not necessarily how many threads that are in a square that makes a good quality bed sheet, but rather, It is the quality of the thread in the sheet. Our employees have been sharing this information with our customers for years. That's why we only sell sheet sets made by companies that stand behind their bedding, such as Home Source Linens. Now, finally what we have been preaching for years to our customers has now been proven true by the Good Housekeeping Institute.
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